Wella Professionals Koleston Perfect ME+ Pure Naturals 60ml

Koleston Perfect ME+ Pure Naturals 60ml

• Permanent colour with up to 100% grey/white coverage
• Available in a wide range of creative colour mixes
• Pure Balance technology minimises the risk of hair damage leaving hair protected and with an increased shine that lasts
• Simple 1:1 mixing ratio with Welloxon Perfect Developer 
• Development time: 30-40 minutes without heat, 15-20 minutes with heat
• The only oxidative permanent hair dye molecule to replace PPD and PPT, reducing the risk of developing a new allergy to the product

Wella Professionals have innovatively re-designed their wide Koleston Perfect Permanent Colour Range with both professionals and clients in mind to bring the latest, superior colour technology to your professional salons. 

Available in a wide range of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes & Deep Browns, the new and improved formula provides a gentler application for sensitive scalps with the all-new ME+ technology. It’s high-quality formula also offers a more even and pure colour clarity from root to tip with their Pure Balance Technology, up to 100% grey/white hair coverage and a finish that leaves hair feeling silky and looking noticeably healthier. 

After 125 years of use, Wella Professionals have replaced the harmful and irritating ingredients, PPD and PPT with their innovative colour technology of the future, ME+ – The only oxidative permanent hair dye molecule to replace PPD and PPT, reducing the risk of developing a new allergy to the product. 

Pure Balance technology minimises the risk of hair damage by deactivating the metals naturally found in our hair. When these metals meet hydrogen peroxide, they react and form free radicals which attack and break the bonds of the hair, possibly causing significant damage. By deactivating these metals, the free radicals in the hair are significantly reduced, leaving hair protected and with an increased shine that lasts. 

The re-designed colour crème allows for simple colour mixing, unlocking endless opportunities for creative mixes, intensifying shades or tone correction. 

How to use:

Combine Koleston Perfect ME+ hair colour with Welloxon Perfect Developers for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers.  

Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an allergy alert test 48 hours before each colouration.